With the Ganesh Aarti, Vivek Oberoi marks the inauguration of Solitario’s ‘Bling Better’ India Tour
In a momentous event today, Bollywood actor and co-founder of Solitario Lab-Grown Diamonds, Vivek Oberoi, humbly presented a 66-carat tilak, complete with 68 lab-grown diamonds to Sri Dagadusheth Halwai Ganpati, the most revered Ganpati Mandal in Pune. This ceremonial offering, held during the Ganpati Aarti, commemorates the 133-year legacy of the Ganpati Mandal and marks the beginning of Solitario’s ‘Bling Better’ India Tour this September.
Vivek Oberoi, accompanied by Ricky Vasandani, CEO and Co-Founder of Solitario Lab-Grown Diamonds, sought Bappa’s blessings during the Aarti. Speaking on the occasion, Oberoi expressed his gratitude, saying, “We started with humble beginnings in Pune, and have now scaled to over 7 countries and 21 cities across the globe, which could not have been possible without Bappa’s grace. As Solitario continues on its path of growth, we seek Bappa’s blessings again to help us reach newer heights.”
Solitario Lab-Grown Diamonds which was one of the first jewellery brands from India to be featured on the Burj Khalifa in Dubai, has established itself as a leader in the eco-friendly, conflict-free diamond industry. With a strong presence across key Indian cities, including Pune, Goa, Mumbai, Lucknow, Chandigarh, Hyderabad, Bangalore, and Chennai, Solitario also boasts international stores in Spain, the Bahamas, Nigeria, Malaysia and Dubai.
As the Brand Ambassador and Co-Founder, Vivek Oberoi plays a pivotal role in the brand’s growth alongside Co-Founders Ricky Vasandani and Satish Daryanani. The ‘Bling Better’ tour will see Oberoi visiting Pune, Bangalore, Chennai, and Delhi, where he will oversee festive preparations, store efficiencies, and go-to-market strategies ahead of the upcoming season.
Speaking about the brand’s extensvie festive schedule, Ricky Vasandani added, “Solitario is committed to redefining how Indian customers experience diamonds. From our thoughtful designs and unmatched quality to our exceptional value offerings, we’ve crafted a unique identity that resonates with modern, eco-conscious consumers. Our lab-grown diamonds represent luxury that is both timeless and ethical, designed to be cherished for a lifetime. With Vivek visiting the stores during his tour, our zeal to continuously deliver unique offerings to our customers has been renewed.”
As part of the tour, Vivek Oberoi and Solitario will host a Diamond Party at Phoenix Marketcity, Bangalore, followed by a Diamonds and Denim Party at Phoenix Palladium in Chennai.
About Solitario
Solitario Diamonds is the fastest growing and a leading player in luxury lab-grown segment in India, dedicated to crafting exquisite bespoke jewellery pieces, crafted for modern and consciously minded customers.
Solitario was born with the mission to bring sustainable adornment to India, that reflect the essence aesthetics and ethics. The brand is essaying one of the faster growth trajectories in the industry, with prominent presence spanning across 18 stores and 20 shop in shops in 7 countries and 21 cities across the globe. The cities include Dubai, Barcelona, Kuala Lumpur, Mumbai, Bangalore, Pune, Chennai, Chandigarh among others.
Solitario believes every diamond created has been cut and refined using state-of-the-art cutting and processing units. It envisions its craft as a living legacy, that reflects the mindful values of a transformed luxury industry, sparking conversations on sustainable elegance and shaping a legacy beyond convention.
