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Superstar’s Cinematic Comeback: The Unconventional Ticket to Box Office Triumph

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New Delhi (India) : 2023 has seen the rise of newer gimmicks in film marketing and sustainability. The latest we hear that a superstar, who was suffering for a lul last decade, found a new way to redeem himself towards the top spot. If industry circles are to be believed, the superstar, known as the King, tied up with a Thailand Based Crowd Allocation agency to generate ticket sales for his feature films. The superstar is easily the most sought-after in the brand circuits and has inked an interesting deal with all his brands in the pandemic times. Contrary to the general norm of getting 100 percent payment from the brands for the assignment, the superstar has instructed his brands to pay half of his endorsement fees to a Thailand Based Crowd Allocation agency, who in turn will buy tickets for his feature film and distribute them for free among the audience in India. The agency has been looking into crowd allocation for ‘Donkey’s’ years , but their key area of interest was always to get crowd on board political rallies. January 2023 saw their foray into the world of cinema, as the crowds were brought in place all over the country in big numbers for the ‘comeback film’ of this superstar. The idea is simple – the agency charges 5% of the total money put in as their commission for service, and the rest of the amount is invested in buying tickets and nominal monies are given to the participants of the assignment to attend the shows.

There is a premium amount paid to individuals to act as ‘Die Hard Fan’s and give optics for the Social Media & News Media, to show the celebration. Tickets Worth Rs50 crore were bought in for his first release of 2023, Rs75 crore for the second and now, there is a strong buzz about an investment of Rs100 crore for the latest soon-to-be-release venture. The ideology of this is to show it as marketing spends in the books of account and interestingly, 40 percent of the monies put in to buy the tickets come back to the production house in the form of distributor share. Well… It’s manufacturing of box office numbers at its best as we wonder where was this euphoria and celebration in the pre-pandemic era.

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Press Release

Sammy’s Dreamland Launches Twin Landmark Projects at Glamorous Channel Partner & Media Event’The Most Luxurious Residential Community in Bangalore’

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Sammys Dreamland Launches

Sammy’s Dreamland, the pioneering brand known for creating the award-winning amusement park in the early 2000s, is now reshaping Bangalore’s luxury housing landscape. The company has officially launched two iconic residential projectsNature’s Boulevard and Sunrise Boulevard, heralding a new chapter in premium urban living.

 

Teaming up with top-tier real estate giants such as Embassy Boulevard, Godrej, Assetz, and Puravankara, Sammy’s Dreamland is developing one of Bangalore’s most exclusive and sophisticated residential enclaves — “The Most Luxurious Residential Community in Bangalore.” Perfectly positioned between Kempegowda International Airport and the city’s central business district, these developments boast designs from renowned international and U.S.-based architectural firms, elevating the standards of design and innovation.

 

At a special Channel Partner and Media Showcase held yesterday in Bengaluru, the projects were unveiled in a celebration of creativity, lifestyle, and community spirit. The event was elevated by the presence of four distinguished guests:

  • Ms. Sweezal Furtado, Miss Global India 2024
  • Mr. Indrajit Lankesh, acclaimed director and producer
  • Ms. Revathi S. Kamath, legendary architect and mother of Zerodha co-founders Mr. Nithin and Mr. Nikhil Kamath
  • Mr. Sammy Nanwani, Chairman of Sammy’s Dreamland, noted film producer and humanitarian

 

The unveiling brought together thought leaders, media professionals, and channel partners, all of whom were given an exclusive first look at the master plans and standout features that distinguish Nature’s Boulevard and Sunrise Boulevard.

 

Addressing the audience, Mr. Sammy Nanwani shared:

“With Nature’s Boulevard and Sunrise Boulevard, we are designing more than just residences — we are cultivating sanctuaries of balance, where nature and modern living exist in perfect harmony.”

These projects underscore Sammy’s Dreamland’s deep-rooted commitment to eco-conscious development, holistic living, and innovative architecture, setting a new benchmark for future communities.

 

Bookings are now live, and both projects have already begun capturing the imagination of homebuyers, investors, and the broader real estate industry.

 

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Press Release

World Art Day: Vedanta promotes Odisha’s tribal art heritage in Kalahandi

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World Art Day

Bhawanipatna (Odisha) [India], April 21: Observing the World Art Day, India’s largest producer of aluminium – Vedanta – celebrated the rich artistic heritage of Odisha by organising a cultural event at Eklavya Model Residential School at Thuamul Rampur in tribal-dominated Kalahandi district.

Aimed at fostering creativity and encouraging traditional art among the school students, such an initiative was undertaken by Vedanta’s Sijimali Bauxite team.

The highlight of the event was a hands-on workshop on Saura art, one of the oldest tribal art forms of Odisha, conducted by the faculty members of Kalahandi College of Art and Research.

While the event served as a platform to nurture young talent as well as instill a sense of pride and awareness about local art forms, more than 120 participating students displayed their latent talents on the origin, symbolism and techniques of Saura art by deepening their understanding of the region’s indigenous culture and its relevance in today’s world.

World Art Day

The students showcased immense enthusiasm and creativity by bringing to life vibrant depictions of folklore and daily life through their art.

Appreciating the effort, Satya Prakash Satya, Headmaster, Eklavya Model Residential School expressed, “We are grateful to Vedanta Aluminium for organizing such a meaningful event that connects our students with their cultural roots. The Saura art workshop not only enriched their artistic skills, but also strengthened their appreciation for Odisha’s tribal heritage. This initiative will go a long way in nurturing creativity and cultural pride.”

Speaking about the initiative, Vedanta Bauxite Mines Chief Operating Officer (CEO) Nitin Tiwari said, “Our community development efforts are deeply rooted in preserving and promoting the cultural heritage of the regions we operate in. Through events like these, we aim to inspire the younger generation to embrace their roots while exploring their creative potential.”

“We’ll continue to work closely with the local communities to drive sustainable development through initiatives in education, health, livelihood, infrastructure development, sports and cultural preservation,” averred the CEO.

Notably, Vedanta’s social impact initiatives rooted in the ethos of care and partnership have touched the lives of 1.5 lakh people across 67 villages of Kalahandi district and 5 lakh people across Odisha.

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Business

Cleanz24: The Go-To Laundry Franchise for Aspiring Entrepreneurs in India

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Cleanz24

Noida (Uttar Pradesh) [India], April 2: Cleanz24, India’s fastest-growing laundry and dry cleaning franchise chain, is setting benchmarks in the franchising world. In just nine months, the brand has successfully expanded to 50+ stores, establishing itself as a trusted name in the laundry industry. With ambitious plans to reach 100+ stores by the end of 2025 and a vision to achieve 1,000+ stores over the next four years, Cleanz24 is empowering aspiring entrepreneurs across the country to join its mission of revolutionizing the laundry sector.

A Proven Business Model for Aspiring Entrepreneurs

Cleanz24 offers a hassle-free and profitable franchise model designed to meet the needs of first-time and experienced entrepreneurs alike. With low operational complexities, comprehensive training, and ongoing support, Cleanz24 ensures that franchisees have the tools and knowledge to succeed.

“Our success is built on the success of our franchisees. With Cleanz24, you’re not just starting a business—you’re joining a community that’s dedicated to excellence and growth,” said Somnath, CEO at Cleanz24.

Why Cleanz24 Is the Preferred Choice for Entrepreneurs

  1. Rapid Expansion: 50+ stores in 9 months, with an ambitious goal of 100+ stores by the end of 2025 and 1,000+ stores in the next four years.
  2. High Returns: Proven business model with the potential for strong ROI within the first year.
  3. Comprehensive Support: Franchisees receive step-by-step guidance, from location selection to marketing strategies.
  4. Sustainable Practices: Cleanz24 prioritizes eco-friendly solutions, making it a responsible choice for today’s conscious consumers.

Driving Growth in India’s Laundry Industry

India’s laundry industry is witnessing rapid growth, driven by increasing urbanization and the rising demand for professional services. With a market size valued at billions, the sector offers immense potential for organized players like Cleanz24. The brand’s focus on innovation, customer satisfaction, and entrepreneurship has made it a standout name in this burgeoning industry.

A Bright Future for Cleanz24 Franchisees

Cleanz24’s franchise model is designed to deliver results. With a robust system that minimizes operational challenges, franchisees can focus on providing high-quality services to their customers. The company’s commitment to growth and support ensures that every partner has the tools to thrive in this lucrative industry.

“We’re proud of the milestones we’ve achieved, but this is just the beginning. Our vision is to create a network of 1,000+ successful franchises over the next four years, offering unparalleled services to customers and opportunities to entrepreneurs across India,” added Somnath.

If you’re an aspiring entrepreneur looking for a profitable business opportunity, Cleanz24 is the ideal partner. With a growing network, proven business model, and dedicated support, Cleanz24 is the go-to laundry franchise in India.

About Cleanz24

Cleanz24 is a premier laundry and dry cleaning franchise chain in India, committed to delivering quality, convenience, and sustainability. With over 50+ stores in its network and plans to expand to 1,000+ stores in the next four years, the brand is revolutionizing the laundry industry and empowering entrepreneurs to achieve their business dreams.

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