Press Release
Scitron Launches An Encouraging New Campaign, ‘Suno Khudki Karo Khudki,’ For Fitness Enthusiasts

Mumbai (Maharashtra) [India], August 26: Scitron’s newly launched ad campaign, “Suno Khudki, Karo Khudki,” supports fitness enthusiasts on their journey to achieving their goals. The campaign aims to juxtapose the idea of how liberating choosing your own path of fitness is, regardless of what others may think.
The campaign features Kritarth Chauhan, National Callisthenics Champion (2020, 2022), who is continuously stuck in the loop of listening to society until one day, he stops and decides to listen to his inner voice and pursue his passion, which is fitness and choose Calisthenics as a career, and does not listen to the noise of society. He was aware of the fact that calisthenics is not a natural career option because it’s not even an internationally recognised sport with no official competitions or private leagues. But he still went forward and listened to himself without knowing how it was going to turn out. He continues to listen to himself today, and Scitron continues to support such people.
The video is set to a motivational voiceover and empowering soundtrack and features visuals that artfully denote the dilemma and pathos. But once he breaks the continuity loop, that is when, in the video, you will see professional-level calisthenics shots and a confident Kritarth evolving, doing what he most likes.
Watch the video here: https://youtu.be/fDHA6uwW41Q
Callisthenics is a full-body workout that can be done anywhere with no equipment. It’s a very challenging sport. It’s not just about being able to do a few tricks; it’s about strength, endurance, and flexibility.
On the launch of the campaign, Ravi Rohra, Founder of Scitron, affirmed, “We are excited to launch the ‘Suno Khudki Karo Khudki’ campaign, and we believe that everyone has the potential to achieve their fitness goals, and Scitron helps them reach their full potential. The campaign is a great reminder to listen to your inner voice and to do your own thing, which is so important to lead a happy life.”
On the association in the campaign, Kritarth Chauhan said, “I am proud to be a part of the ‘Suno Khudki Karo Khudki’ campaign. I believe that calisthenics is a great way to get fit and healthy, and I want to encourage more people to try it out. I also want to raise awareness about the fact that calisthenics is a legitimate sport that deserves more recognition. Calisthenics currently lacks recognition in national or international competitions as a legitimate sport on the global stage. However, it is important for everyone to understand that this sport has its own set of regulations and is one of the most intense in existence. I’m hoping that this campaign will change people’s opinions on calisthenics and lead to its eventual entry into the Olympics. If that happens, I’m sure Scitron will undoubtedly be there to support me.”
The campaign has received a resoundingly positive response from followers and viewers. The campaign has garnered over 5M views and hundreds of personal stories from fitness enthusiasts. Scitron has taken the high road by featuring these stories on its website, giving them the respect they deserve. Moreover, they aim to seek authentic stories from individuals who have embraced their true calling and pursued their passions.
The campaign has also inspired many people to start their own fitness journeys. In the comments section, users have shared their goals and how the campaign has helped them stay motivated. These stories will show you what is possible and get you pumped up.
Satya Naidu:
https://www.instagram.com/reel/CvkBQwfpzDi/?igshid=MzRlODBiNWFlZA==
Snehdeep Pradhan:
https://www.instagram.com/reel/Cvrgk_nsxn-/?igshid=MzRlODBiNWFlZA==
Shivam Sharma:
ttps://www.instagram.com/reel/Cvuv3FIO255/?igshid=MzRlODBiNWFlZA==
Vikas Sharma:
ttps://www.instagram.com/reel/Cvy5tB4hB3v/?igshid=MzRlODBiNWFlZA==
On the launch of the campaign “The ‘Suno Khudki Karo Khudki’ Rahul Rohra, Marketing Head, Scitron affirmed, “Has the potential to make people understand what importance listening to oneself holds. And to support people in this decision, Scitron stands strong with them in achieving their goals and dreams.”
Saurabh Pacheriwal, Captain and co-founder at Gemius Studio Pvt. Ltd., said, “We have launched a lot of campaigns for Scitron, and ‘Suno Khudki Karo Khudki’ is another special campaign. Scitron has always been a propagator of supporting people’s journeys by being their trusted nutrition partner, and this communication is well put across through the campaign.”
Scitron is a leading nutrition brand in India that is committed to providing high-quality products that support people’s fitness goals. The company has a wide range of products to choose from, including protein powders, pre-workout supplements, multivitamins, and many more.
Scitron ranks among the top 3 Indian supplements on Labdoor and is also Eurofins certified. It is awarded as the fastest-growing company by Industry Outlook in India and is also recognised as one of the Top 10 Alternative Foods and Protein Startups for 2023. It also has an in-house lab that tests all of its products to ensure that they are safe and effective. In just a span of 4 years, Scitron has been able to gain the trust of more than 2.5 lakh people.
With all these certifications and awards, the brand is truly a game-changer in the industry, not only in regard to supporting and mentioning the importance of the organic press in spreading the word about calisthenics and giving it a push but also on the grounds that it has proven to be a great support for people to listen to themselves more than society.
Press Release
Sammy’s Dreamland Launches Twin Landmark Projects at Glamorous Channel Partner & Media Event’The Most Luxurious Residential Community in Bangalore’

Sammy’s Dreamland, the pioneering brand known for creating the award-winning amusement park in the early 2000s, is now reshaping Bangalore’s luxury housing landscape. The company has officially launched two iconic residential projects: Nature’s Boulevard and Sunrise Boulevard, heralding a new chapter in premium urban living.
Teaming up with top-tier real estate giants such as Embassy Boulevard, Godrej, Assetz, and Puravankara, Sammy’s Dreamland is developing one of Bangalore’s most exclusive and sophisticated residential enclaves — “The Most Luxurious Residential Community in Bangalore.” Perfectly positioned between Kempegowda International Airport and the city’s central business district, these developments boast designs from renowned international and U.S.-based architectural firms, elevating the standards of design and innovation.
At a special Channel Partner and Media Showcase held yesterday in Bengaluru, the projects were unveiled in a celebration of creativity, lifestyle, and community spirit. The event was elevated by the presence of four distinguished guests:
- Ms. Sweezal Furtado, Miss Global India 2024
- Mr. Indrajit Lankesh, acclaimed director and producer
- Ms. Revathi S. Kamath, legendary architect and mother of Zerodha co-founders Mr. Nithin and Mr. Nikhil Kamath
- Mr. Sammy Nanwani, Chairman of Sammy’s Dreamland, noted film producer and humanitarian
The unveiling brought together thought leaders, media professionals, and channel partners, all of whom were given an exclusive first look at the master plans and standout features that distinguish Nature’s Boulevard and Sunrise Boulevard.
Addressing the audience, Mr. Sammy Nanwani shared:
“With Nature’s Boulevard and Sunrise Boulevard, we are designing more than just residences — we are cultivating sanctuaries of balance, where nature and modern living exist in perfect harmony.”
These projects underscore Sammy’s Dreamland’s deep-rooted commitment to eco-conscious development, holistic living, and innovative architecture, setting a new benchmark for future communities.
Bookings are now live, and both projects have already begun capturing the imagination of homebuyers, investors, and the broader real estate industry.
Press Release
World Art Day: Vedanta promotes Odisha’s tribal art heritage in Kalahandi

Bhawanipatna (Odisha) [India], April 21: Observing the World Art Day, India’s largest producer of aluminium – Vedanta – celebrated the rich artistic heritage of Odisha by organising a cultural event at Eklavya Model Residential School at Thuamul Rampur in tribal-dominated Kalahandi district.
Aimed at fostering creativity and encouraging traditional art among the school students, such an initiative was undertaken by Vedanta’s Sijimali Bauxite team.
The highlight of the event was a hands-on workshop on Saura art, one of the oldest tribal art forms of Odisha, conducted by the faculty members of Kalahandi College of Art and Research.
While the event served as a platform to nurture young talent as well as instill a sense of pride and awareness about local art forms, more than 120 participating students displayed their latent talents on the origin, symbolism and techniques of Saura art by deepening their understanding of the region’s indigenous culture and its relevance in today’s world.
The students showcased immense enthusiasm and creativity by bringing to life vibrant depictions of folklore and daily life through their art.
Appreciating the effort, Satya Prakash Satya, Headmaster, Eklavya Model Residential School expressed, “We are grateful to Vedanta Aluminium for organizing such a meaningful event that connects our students with their cultural roots. The Saura art workshop not only enriched their artistic skills, but also strengthened their appreciation for Odisha’s tribal heritage. This initiative will go a long way in nurturing creativity and cultural pride.”
Speaking about the initiative, Vedanta Bauxite Mines Chief Operating Officer (CEO) Nitin Tiwari said, “Our community development efforts are deeply rooted in preserving and promoting the cultural heritage of the regions we operate in. Through events like these, we aim to inspire the younger generation to embrace their roots while exploring their creative potential.”
“We’ll continue to work closely with the local communities to drive sustainable development through initiatives in education, health, livelihood, infrastructure development, sports and cultural preservation,” averred the CEO.
Notably, Vedanta’s social impact initiatives rooted in the ethos of care and partnership have touched the lives of 1.5 lakh people across 67 villages of Kalahandi district and 5 lakh people across Odisha.
Business
Cleanz24: The Go-To Laundry Franchise for Aspiring Entrepreneurs in India

Noida (Uttar Pradesh) [India], April 2: Cleanz24, India’s fastest-growing laundry and dry cleaning franchise chain, is setting benchmarks in the franchising world. In just nine months, the brand has successfully expanded to 50+ stores, establishing itself as a trusted name in the laundry industry. With ambitious plans to reach 100+ stores by the end of 2025 and a vision to achieve 1,000+ stores over the next four years, Cleanz24 is empowering aspiring entrepreneurs across the country to join its mission of revolutionizing the laundry sector.
A Proven Business Model for Aspiring Entrepreneurs
Cleanz24 offers a hassle-free and profitable franchise model designed to meet the needs of first-time and experienced entrepreneurs alike. With low operational complexities, comprehensive training, and ongoing support, Cleanz24 ensures that franchisees have the tools and knowledge to succeed.
“Our success is built on the success of our franchisees. With Cleanz24, you’re not just starting a business—you’re joining a community that’s dedicated to excellence and growth,” said Somnath, CEO at Cleanz24.
Why Cleanz24 Is the Preferred Choice for Entrepreneurs
- Rapid Expansion: 50+ stores in 9 months, with an ambitious goal of 100+ stores by the end of 2025 and 1,000+ stores in the next four years.
- High Returns: Proven business model with the potential for strong ROI within the first year.
- Comprehensive Support: Franchisees receive step-by-step guidance, from location selection to marketing strategies.
- Sustainable Practices: Cleanz24 prioritizes eco-friendly solutions, making it a responsible choice for today’s conscious consumers.
Driving Growth in India’s Laundry Industry
India’s laundry industry is witnessing rapid growth, driven by increasing urbanization and the rising demand for professional services. With a market size valued at billions, the sector offers immense potential for organized players like Cleanz24. The brand’s focus on innovation, customer satisfaction, and entrepreneurship has made it a standout name in this burgeoning industry.
A Bright Future for Cleanz24 Franchisees
Cleanz24’s franchise model is designed to deliver results. With a robust system that minimizes operational challenges, franchisees can focus on providing high-quality services to their customers. The company’s commitment to growth and support ensures that every partner has the tools to thrive in this lucrative industry.
“We’re proud of the milestones we’ve achieved, but this is just the beginning. Our vision is to create a network of 1,000+ successful franchises over the next four years, offering unparalleled services to customers and opportunities to entrepreneurs across India,” added Somnath.
If you’re an aspiring entrepreneur looking for a profitable business opportunity, Cleanz24 is the ideal partner. With a growing network, proven business model, and dedicated support, Cleanz24 is the go-to laundry franchise in India.
About Cleanz24
Cleanz24 is a premier laundry and dry cleaning franchise chain in India, committed to delivering quality, convenience, and sustainability. With over 50+ stores in its network and plans to expand to 1,000+ stores in the next four years, the brand is revolutionizing the laundry industry and empowering entrepreneurs to achieve their business dreams.
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